Model Home Merchandising

Working within the established budgetary guidelines for a project, we create themes and high-impact memory points for each model to help separate them in the buyer’s mind from the competition.  While looking for a home, prospective buyers see many similar floor plans.  Studies show that after only one weekend, they are typically unable to remember the specific plans or communities they visited.  Merchandising themes and high-impact areas are the most cost-effective means of helping the buyer remember our communities.   However, we don’t take this concept to the extreme.  Conservative by nature, our expertise is in accomplishing this goal as economically as possible. 

Showcasing the strengths of the modeled plans, we use design elements (furniture, accessories, artwork, window treatments, plants, etc.) to direct buyers’ attention to each plan’s positive attributes while downplaying potential negative attributes.   The result is a warm, inviting home that potential buyers can envision themselves living in for years.

StageCrafters offers several  unique, cost effective, and flexible programs to developers in effort to save them unnecessary expense and maximize their returns.  Contact us at 916.337.4434 for additional information on how we can positively affect your bottom line.